Internet Marketing is not only good for businessmen but also for their clients. It has made shopping a whole lot easier. Consumers won’t need to tolerate crowded malls and the long lines that go with that. They won’t be frustrated by the scarce number of sales representative that couldn’t attend to their needs. They won’t even waste so many hours driving to get there and find out that what they wanted to buy is out of stock. Kiss sore feet good bye since they wouldn’t need to search the entire mall for one product and the best deals that go with it. They wouldn’t even wonder if there is a better deal at another shop. Shopping indeed has evolved into something which entails less stress and less effort.
What has internet marketing done to benefit customers?
1. They are very much updated.
One click and they can find out the latest trends, the latest products and they don’t need to spend precious hours doing it.
2. They have a higher bargaining power.
Before, they enter a shop and buy what’s inside because they think of the time it would take to check out every other store like it and the deals they offer. Online marketing has given them the opportunity to check different goods and its prices easily and they get to have the product with their budget. No more “I had no choice, even if it’s expensive since that’s the only shop I could find that carries it”. Customers have all the power now because they can look for deals that better suit their needs as compared to how it was before wherein the needs of the seller are better served.
3. There is more information available.
People have to rely on ads they see in the television or ads they hear on the radio to gather information about something they wanted to buy. Then they ask family and friends if that product really is a good buy. The sources of information were so limited and it took time to properly research one product before. Now all they need to do is a few key strokes and voila everything they wanted to know would be there on their screens.
4. They can closely monitor their purchases
Nowadays, it’s much easier to check how much money was spent on what and when. Before if a receipt was lost it was so hard to track down all the items bought and how much each item costs.
5. They can choose the date when what they bought shall be delivered.
Consumers really do have all the power now. They get to choose when they shall receive what they ordered. If sellers want to have more customers they provide the least waiting time for deliveries since they realize that the time of their clients are very important.
6. Less expenses
No more spending so much money on gas just so you can drive to that mall that’s miles away because it offers big discount. You spend less on your purchases but you spent so much more on gas to get there and back. But what if what you were going to buy wasn’t there? Then you’ve spent all that money on gas and yet you went home empty-handed. That used to be a shopper’s worst nightmare but these days it doesn’t happen anymore.
7. No more mall hours
Working people always had a hard time making it to mall-wide sales since they had to finish stuff at the office first and when they get there the mall is already closed. They need not fret anymore because no matter what time it may be they can still go shopping.
8. Limitless shopping
Shopping used to have a lot of limits. People tend to go to shops that are near their residences because they wouldn’t want to spend so much on gas and get tired driving miles and miles away. Some don’t even buy things because no shop like that was in their country. Now it does not matter if you’re in London and the shop is in the United States. You can still go shopping in London without leaving your house.